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December 08 2013


Armani: Brand for Handsome Men


Armani sonnenbrille - Today Armani is among the most popular clothing brands in the world. But there is lots of history behind its success. Giorgio Armani came to be in Piacenza Italy in the year 1934. Initially Giogio Armani was thinking about the healthcare industry and studied it in the University of Milan. Next he started working on the infirmary within the Italian army. When he left the army he went in to a completely different field and become a window dresser in a departmental store, and very soon transfers to the men's section. Here is where his interest in the style industry was created.

Armani 2014 - In the 1960s he started designing clothing for men and moved on to become freelancer for fashion houses. After lots of work he eventually opened his own company in 1975 called Armani, and up until the 1980s the 'Armani Suit' had become extremely popular. It revolutionized the style industry using its remarkable suits, he used distinctive fabrics and his designs and cuts were significantly more comfortable than anyone had ever experienced in a suit.

Armani initially only designed suits however in 1979 it diversified into other clothing categories as well. It now offers watches, jewelry, even, Eyewear, accessories, clothing and shoes home interiors.

Sub Brands of Armani

1. One sub type of Armani will be the Emporio Armani, it only designs clothes which can be of top quality and therefore are extremely expensive. Besides, clothing it also sells underwear, Eyewear and fragrances.

2. Another sub brand of Armani is Armani-Collezioni that provides ready-to-wear clothes.

3. Armani Jeans is actually a cheaper clothing line featuring denim products, which was created by Giorgio Armani in 1981, ever since then it is now very popular and has purchased in countries all over the globe. It can be found in almost all department stores.

4. Armani Exchange was created by Giorgio Armani in 1990s which is very popular among young adults. This clothing line is moderately priced

5. Armani junioir is a clothing line which features cloths specially made for children.

6. Mani was designed by Giorgio Armani which sells designs from previous years with a cheaper price.

7. Giorgio Armani Black Label is the most expensive clothing line by Armani, that is sold exclusively at Armani boutiques. This brand never continues sale and is known for its very high quality combined with very high prices.

8. Armani Prive is the clothing line focused towards Hollywood stars.

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